Dividend-paying companies hit the “sweet spot” for investors by having higher returns with less volatility than the broad market 

Volatility vs. returns

DEC. 1998 - DEC. 2014 

Over the last 15 years not only has the dividend index significantly out-performed the broad based market it has done so with meaningfully less volatility

Over the last 15 years the dividend index achieved a 46% higher annualized return with 17% less volatility